Articles Tagged with ''labeling materials''

When Rémy Martin, a brand of Paris-based Rémy Cointreau, first talked to specialist label converter Lithobru, Cognac, France, about its Coupe Shanghaï project, the challenge they presented was extremely demanding.

Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.

Although it’s important to consider the end-consumer when choosing a labeling material, beverage-makers also need to look at the larger labeling picture and their teams’ abilities, advises Lou Iovoli, vice president of strategic partnerships for Hammer Packaging, Rochester, N.Y.

 For beverage labels, the retail shelf might feel like being in the hot seat on an episode of “Who Wants to be a Millionaire.”  

Beverage labels are the workhorses of beverage marketing.  If only it were so simple for beverage manufacturers to get customers to do the same with a simple label and easy-to-follow directions.