Articles Tagged with ''labeling materials''

can shrink sleeves

Primary packaging influences labeling material choices

Shrink sleeves gain usage with contoured, canned packages
Amanda Del Buono
September 15, 2017
There are many aspects of a beverage package that can be crucial when the consumer is making their final purchase decision. As beverage-makers look to differentiate their products via packaging design, many have begun to choose new primary packaging formats or are changing the shape of their primary package to provide shelf appeal.
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Avery Dennison Black Vellum Bottle

Side Project Brewing partners with Avery Dennison for label design

Bold black label helps craft beer stand out
September 15, 2017
King takes great pride in Side Project’s bold label and package design. He recognizes the importance of design in the overall experience for the drinker. “We know it’s what’s inside the bottle that counts,” King says. “But we also appreciate how a bottle is presented. Its label and packaging keep the customer remembering what they tasted.”
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shrink labels

Shrink and stretch labels increase U.S. market share

More co-packers adding this labeling capability, suppliers note
jessica Jacobsen
Jessica Jacobsen
February 15, 2017
In Philip Pullman’s fantasy novel “The Amber Spyglass,” the third book in the “His Dark Materials” trilogy, physicist Mary Malone famously said, “People are too complicated to have simple labels.” In the consumer packaged goods (CPG) market, the same can be said as established and emerging brands look to stand out on crowded store shelves.
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Indaba wine

Indaba wines unveils new label

South African wines changes to white label stock
May 16, 2016
Indaba, the flagship South African brand from Cape Classics, is getting a makeover this year. The wines have emerged with a fresh, elegant label created by premier South African designer Studio Anthony Lane, which strengthens brand communications, the company says.
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Hammer packaging

Shrink-sleeve labels offer increasing versatility for beverages

Shrink and stretch labels impact brands, reinforce safety
Barbara Harfmann
February 15, 2016

Forty years ago, Kenner Products released Stretch Armstrong, an action figure that could stretch from its original 15-inch frame to four or five feet. Although not in the toy-making business, packaging materials manufacturers have had to literally stretch their capabilities to keep pace with beverage-makers seeking clean, sustainable labels that feature vivid colors, images, specialty inks and soft-touch finishes to connect with consumers.


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