Articles Tagged with ''labeling materials''

As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.

The Dreaming Tree, the California wine portfolio from musician Dave Matthews and award-winning winemaker Sean McKenzie, launched their new packaging this spring. 

Suppliers are expanding their portfolios and helping beverage-makers maintain quality and uptime.

Hotshot Coffee, as seen on ABC’s “Shark Tank,” was founded by entrepreneur Danny Grossfeld to bring consumers hot coffee in a can.

There are many aspects of a beverage package that can be crucial when the consumer is making their final purchase decision. As beverage-makers look to differentiate their products via packaging design, many have begun to choose new primary packaging formats or are changing the shape of their primary package to provide shelf appeal.

King takes great pride in Side Project’s bold label and package design. He recognizes the importance of design in the overall experience for the drinker. “We know it’s what’s inside the bottle that counts,” King says. “But we also appreciate how a bottle is presented. Its label and packaging keep the customer remembering what they tasted.”

In Philip Pullman’s fantasy novel “The Amber Spyglass,” the third book in the “His Dark Materials” trilogy, physicist Mary Malone famously said, “People are too complicated to have simple labels.” In the consumer packaged goods (CPG) market, the same can be said as established and emerging brands look to stand out on crowded store shelves.

With its slogan “Porsche. There is no Substitute,” the luxury car brand has found a way to communicate to consumers the premium qualities of its brand. For beverage-makers, highlighting the quality of their products extends beyond formulation to packaging.

Indaba, the flagship South African brand from Cape Classics, is getting a makeover this year. The wines have emerged with a fresh, elegant label created by premier South African designer Studio Anthony Lane, which strengthens brand communications, the company says.

Sparkling Ice announced a new packaging design for its Sparkling Ice Tea product line.