Redesigned, limited-edition packages debut for summer
Coca-Cola expands Share a Coke, Heineken releases Beers of Mexico pack
Sparkling Ice announced a new packaging design for its Sparkling Ice Tea product line. The new packaging features bold colors and bright fonts that are designed to reflect each of the Sparkling Ice Tea flavors and characteristics, the company says. As part of the redesign’s debut, Sparkling Ice also will merge its current Sparkling Ice Lemonade with Tea product into the tea collection, renaming the flavor Sparkling Ice Tea Half & Half. The full Sparkling Ice Teas collection now includes Raspberry Tea, Lemon Tea, Peach Tea and Half & Half flavors.
Boathouse Beverage LLC announced that retailers in New York City, Long Island, Massachusetts, Connecticut, and Knoxville and Nashville, Tenn., will debut SpikedSeltzer in single-flavor six-packs of slim cans, a new format for the brand. “Launching the new format was in direct response to consumer demand,” co-founder Dave Holmes said in a statement. “We’ve gotten so many requests for it, and we like to keep our fans happy.” The new format also is more conducive to the active lifestyle that the brand promotes, it adds. “We want to make it easy for you to bring SpikedSeltzer to the beach, the pool, the golf course,” co-founder Nick Shields said in a statement. “It’s a light, compact six-pack-in-a-wrap; simple and convenient.”
Let the music take you away
As part of its Share a Coke program, The Coca-Cola Co. will strike a note by inspiring music fans across the United States to celebrate a moment, a memory, a mood or a feeling, bringing people together through the love of music, it says. Packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life now feature an array of song lyrics from recent chart-toppers, classic hits and traditional favorites as part of the Share a Coke and a Song campaign. The debut collection of “Share a Coke and a Song” packaging features song lyrics spanning a range of sentiments, from the feeling of falling in love (“The Way You Love Me” and “You Belong With Me”) and celebrating victory (“All I Do is Win” and “We are the Champions”) to moments of friendship (“Lean On Me”), flirtation (“It’s Getting Hot in Herre”), sass (“We Never Go Out Of Style”) and motivation (“I’m Your Biggest Fan”). The campaign also features patriotic lyrics (“I’m Proud to be an American” and “Sweet Land of Liberty”), as well as lyrics from iconic Coca-Cola and Diet Coke ads, such as “I’d Like to Buy the World a Coke” and “Just for the Taste of it.” Song lyrics will be available all summer while supplies last on 8-ounce glass bottles, 7.5-ounce mini cans, 20-ounce bottles, 1.25- and 2-liter bottles, and 12-ounce cans of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.
All-in-one party solution
Heineken USA announced the return of its popular, all-in-one party solution Beers of Mexico variety pack. This spring, limited-edition Dos Equis Azul — a blend of signature golden wheat lager and blue agave — once again will join Dos Equis Lager, Tecate and Sol, the company says. To increase awareness and drive shoppers in-store, Dos Equis is utilizing digital and social media to direct consumers to the Beers of Mexico content hub, which features content for shopper engagement and guides shoppers to local off-premise accounts. Additionally, the hub provides retailers with branded content, toolkits for implementation and a platform to develop program extensions. Once in-store, point-of-sales materials, including 10 case stacker, display toppers, cooler decals, pallet skirts, price cards and tuck cards, increase consideration and purchase intent of the Dos Equis’ variety pack format, it adds. The Beers of Mexico variety pack is available in 12- and 24- bottle formats and 12- pack cans, each containing equal amounts of Dos Equis Lager, Dos Equis Azul, Tecate and Sol.
Indaba, the flagship South African brand from Cape Classics, is getting a makeover this year. The wines have emerged with a fresh, elegant label created by premier South African designer Studio Anthony Lane, which strengthens brand communications, the company says. The importer’s distribution partners will offer new vintages with the redesigned label, starting with the 2015 Sauvignon Blanc and Chenin Blanc, and continuing with the 2014 Merlot. The new label contains white stock that replaces the darker craft paper adorning the current bottles. The “I” is, in part, symbolic of the Zulu origins of the word “Indaba” and the seal on which the “I” sits is a nod to the handcrafted and authentic nature of the wine, it adds. The embossed floral scroll is the inside of a protea flower, a genus of South African botanicals that grow in a wide variety of forms, depicting the complexity and depth of the wine, it explains. The use of the flower also is representative of the sustainable production of Cape Classics, it adds.