The Jones Zero Sugar Craft Soda lineup features four fan favorites: Berry Lemonade, Orange & Cream, Cream Soda, and Root Beer. Each flavor is crafted to deliver the authentic Jones craft soda experience, without sacrificing taste, the company says.

“Consumers are telling us exactly what they want: they want less sugar, but they refuse to compromise on taste,” said Scott Harvey, CEO of Jones Soda Co., in a statement. “That is exactly why we created Jones Zero. These are not simply zero sugar sodas; they are authentic craft sodas delivering the bold, exceptional flavors our fans have come to expect from Jones. Just as importantly, Jones Zero gives many longtime fans who have moved away from sugary beverages a reason to come back to the craft soda they remember and love. If we can bring those fans back to Jones with a craft soda that delivers the taste they remember, without the sugar or calories, we have accomplished exactly what we set out to do.”

To celebrate the launch, Jones is introducing Show Us Your Aftertaste Face, a social-first campaign inspired by one of the biggest frustrations consumers have with many zero sugar beverages: the aftertaste.

The campaign invites consumers to post their funniest “aftertaste face” or better yet, show they do not have one after drinking Jones Zero, it says. Consumers can share photos or videos on social media, tag Jones Soda, and use the campaign hashtag for a chance to win a year's supply of Jones Soda.

Jones Zero Sugar Craft Sodas are available now at participating Western Canada Club Stores.