Seattle-based Jones Soda Co. announced a key expansion of its retail footprint with the addition of 210 Meijer stores in six Midwest states. The agreement adds a new marquee regional retailer to Jones Soda’s portfolio, it says.
All 210 Meijer stores involved in the agreement are carrying Jones Soda’s Top 5 flavors, including Berry Lemonade, Cream Soda, Green Apple, Orange and Root Beer. More than one-third also stocking Blue Bubble Gum Soda, Watermelon Soda and the company’s limited-edition series of Special Release flavors that change twice a year.
Meijer also has the option to add Jones Soda four-packs, as well as the 12-count variety packs introduced earlier this year, to support the rise in multi-pack purchases that has accelerated during the pandemic. Both those multi-packs and Jones Soda’s new augmented reality label series provide opportunities for retailers to drive incremental sales and increase basket sizes.
“We had a strong relationship with Meijer from 2004 to 2016 when we had fewer flavors, fewer pack choices, and a much lower marketing profile than we have today,” said Mark Murray, president and CEO of Jones Soda, in a statement. “By restoring our presence in Meijer stores, this new agreement gives us an important channel for continuing to build our brand, helping us meet our growth targets, and positioning the company for long-term success.”
Initial shipments reached Meijer shelves this month, bringing Jones Soda to Meijer customers in Michigan, Illinois, Indiana, Kentucky, Ohio and Wisconsin.