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Seattle-based Jones Soda Co. announced a key expansion of its retail footprint with the addition of 210 Meijer stores in six Midwest states. The agreement adds a new marquee regional retailer to Jones Soda’s portfolio, it says.
As consumers are likely to do more of a mix of in-store and online shopping, mass merchandisers are making substantial investments to expand online coverage, services and capabilities.
As eCommerce shopping rates are on the rise, experts note that mass merchandisers that capitalize on strategic product placement, variety, and ease of locating and purchasing product will come out on top.
Although, in some cases, the numbers seem to show that the channel is wilting, a deeper look reveals that it is simply evolving into something better suited for the needs of today’s shoppers.
British philosopher Alan Watts once said, “The only way to make sense out of change is to plunge into it, move with it and join the dance.” As the American retail landscape continues to change, it seems as though mass merchandiser chains are joining this “dance.”
More than 20 years ago, Grand Rapids, Mich.-based Meijer began carrying its first craft brew. Today, the retailer remains committed to the growing industry and supporting up-and-coming local breweries across the Midwest, it says.