Jones Soda Co. announced the national rollout of Fallout-inspired Sunset Sarsaparilla 12-packs to club store locations across the United States and Canada.

Convoys carrying the Sunset Sarsaparilla beverage are currently delivering products to club store warehouses throughout North America. The rollout significantly expands the availability of the previously limited-release product and establishes national club-channel distribution for the licensed beverage platform.

The Sunset Sarsaparilla launch builds on Jones Soda's partnership with Bethesda Softworks, bringing one of the most recognizable beverages from the globally successful “Fallout” franchise into physical retail distribution.

Jones Soda expects the rollout to contribute meaningful incremental revenue during 2026, supported by strong fan engagement, national retail visibility, and high-velocity club pack formats designed to drive repeat purchases, the company says.

“Expanding Sunset Sarsaparilla into national club distribution reflects the strength of our licensed partnership strategy and our ability to execute at scale with major retail partners,” said Scott Harvey, CEO of Jones Soda Co., in a statement. “We are encouraged by the early retail response and sell-through indicators, which reinforce the demand for authentic collaborations that connect deeply with highly engaged fan communities.”

The 12-pack format is designed specifically for the club channel, offering consumers a premium craft soda experience while delivering strong value and repeat purchase behavior. Each pack also includes exclusive collectible postcards featuring themed drink recipes, marking the first Jones Soda licensed release to incorporate collectible inserts designed to enhance consumer engagement and shareability.

Jones Soda increasingly has focused on leveraging licensed entertainment partnerships to drive incremental distribution and product velocity. Previous limited releases tied to pop-culture properties have historically generated outsized performance during initial launch windows relative to core SKUs.

The “Fallout” platform represents a key component of Jones Soda's broader strategy to accelerate growth through branded innovation, expanded national distribution, and high-engagement consumer experiences, the company says.

Looking ahead, Jones Soda expects the “Fallout” platform to expand through additional pack formats, geographies, and licensed activations throughout 2026, supported by sustained fan demand and growing retailer interest.