Brand introduces two limited-edition Scotch whiskies
August 19, 2019
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, and HBO Licensing & Retail announced they are introducing two new Scotch whiskies to the realm in honor of the enduring legacy of HBO’s series “Game of Thrones.” A continued collaboration with HBO, the limited-edition whisky blends are inspired by the fictional houses of Westeros — House Stark and House Targaryen — and are successors to the White Walker by Johnnie Walker limited-edition blend that launched in 2018.
Central Perk Coffee and Tea products commemorates shows 25th anniversary
July 23, 2019
The Coffee Bean & Tea Leaf, Los Angeles, has partnered with Warner Bros. Consumer Products to celebrate the 25th anniversary of the TV series “Friends.” To commemorate the milestone, The Coffee Bean & Tea Leaf collaborated with Warner Bros. to create special-edition Central Perk Coffee and Central Perk Tea products, named after the show's legendary coffee shop. The Friends-inspired coffee products now are available for purchase online and will be available in retail stores starting July 31 through the end of summer.
Absolut vodka partners with Lady Gaga, Mountain Dew takes fans behind the scenes of new X-Men movie
June 16, 2014
Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.
The official beverage sponsor of NBC’s reality TV show “America’s Got Talent,” Snapple, a brand of Dr Pepper Snapple Group, Plano, Texas, launched a promotion to give fans a chance to win a VIP trip to New York City to see the show’s season seven finale and other prizes. The Snapple “Find a Star” contest will allow five fans to see the finalists’ live performances and watch as the winner is crowned.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!