Cupcake Vineyards and Netflix announced the launch of Cupcake Vineyards “Love Is Wine” Chardonnay ahead of the season six premiere of hit reality dating series “Love Is Blind” on Feb. 14. Available in stores and online starting Feb. 1, the limited-edition bottles are inspired by the golden goblets featured on the show.
“Cupcake is all about creating moments of real connection with friends and loved ones over a glass of wine, so this felt like the perfect collaboration for us,” said Helen Kurtz, chief marketing offiercer for Cupcake Vineyards, in a statement. “We are beyond excited to enhance the experience of enjoying the show by pairing our delicious Chardonnay with one of our favorite TV shows.”
Consistently ranked in Netflix’s global Top 10, “Love Is Blind” follows singles who meet and date while in individual pods, becoming engaged before ever meeting face-to-face and following their journey in the real world and potentially to the altar. For five seasons of breakups, makeups, and “I do’s,” “Love Is Blind” fans have been asked the iconic question at the start of every season by hosts Nick and Vanessa Lachey: “Is love truly blind?” Building on this question, the series and Cupcake Vineyards are collaborating to ask a new question: “Is love truly…wine?”
In the campaign, “Love Is Blind” alumni cast members return to the "pods" to announce the launch of Love Is Wine. Fan favorites Micah Lussier, Taylor Rue, Bartise Bowden and Marshall Glaze are featured in the campaign, where viewers see them confess their romantic feelings to a mystery love-interest in the other Pod, leading viewers to speculate what the alumni are doing back and who they are talking to. In a twist, the campaign reveals the ‘mystery paramour’ the alumni cast members have been falling for is the Cupcake Vineyards “Love Is Wine” Chardonnay. If you listen closely, the clues were there all along in the campaign videos, as the “confessions of love” are filled with wine puns, it says. The campaign also features appearances by additional alumni cast members Johnie Maraist, Andrew Liu, Chris Fox, Zanab Jaffrey and Izzy Zapata.
Through this collaboration, consumers will be able to scan the QR code under the cap of Love is Wine Chardonnay, Cupcake Vineyards, and Cupcake LightHearted still wines and enter the “Love is Wine” Golden Goblet Sweepstakes for their chance to win a golden goblet daily and a grand-prize trip to a romantic resort in Playa del Carmen, Mexico, that has been featured on “Love Is Blind.”
The notes of creamy butter, apricot, apple, and a touch of vanilla perfectly complement the high-end, glossy-finished Cupcake Vineyards “Love Is Wine” bottle. Cupcake Vineyards Love Is Wine Chardonnay will be available starting Feb. 1 through the end of April on cupcakevineyards.com and at select retailers nationwide, including Walmart, Kroger and Albertsons, for a suggested retail price of $16.99.