Cupcake Vineyards introduced Cupcake Vineyards Mimosas, a new ready-to-drink sparkling wine cocktail featuring real fruit juice, along with new Cupcake Vineyards Alcohol-Removed Sauvignon Blanc.

The Cupcake Vineyards Mimosas are available in two flavors: Classic Orange and Mango. Answering the growing consumer demand for wine-based cocktails, the Cupcake Vineyards ready-to-serve mimosas are crafted with bubbly brut wine from Spain and real fruit juice, the company says. With 7% alcohol, these mimosas are filled with vibrant tropical notes balanced by bright acidity, it adds.

Cupcake Vineyards’ new Alcohol-Removed California Sauvignon Blanc provides an alternative that consumers can enjoy when looking to cut back on alcohol, it says. This new offering is in addition to the existing Cupcake Vineyards LightHearted line of lower calorie and lower alcohol wines, it notes. The new alcohol-removed option begins with a traditional California Sauvignon Blanc that undergoes the full winemaking process, before gently removing the alcohol post-fermentation, it adds.

“The Cupcake Vineyards consumer relies on us for quality, go-to products to enjoy across multiple occasions,” said Helen Kurtz, chief marketing officer of The Wine Group, in a statement.

“With the addition of the premixed Cupcake Vineyards Mimosas and Cupcake Vineyards Alcohol-Removed Sauvignon Blanc, we are not only introducing innovative items to the portfolio, but also continuing to provide quality offerings that meet consumers where they are across a spectrum of occasions.”

Jessica Tomei, Cupcake Vineyards winemaker, added: “Cupcake Vineyards is about turning everyday moments into celebrations, whatever that may look like. Wine is meant to bring people together. The new Cupcake Vineyards Mimosas and Alcohol-Removed Sauvignon Blanc continue that tradition, while inviting more people to join in, creating more opportunities for moments of joy.” 

 In addition to these new items, Cupcake Vineyards has refreshed its labels across the entire portfolio. Maintaining the signature yellow and blue of the Cupcake logo, the new designs center the Cupcake wordmark with a bold font and highlight the wine growing regions for each varietal. The surrounding filigree and ribbons were simplified and refined across the portfolio for a consistent, elevated and modern take on the iconic design, it says.

The Cupcake Vineyards Mimosa is available in a 750-ml bottle and retails for a suggested retail price (SRP) of $13.99. The Cupcake Vineyards Alcohol-Removed Sauvignon Blanc is available in a 750-ml bottle and retails for an SRP of $9.99. Both line extensions will be on shelves at select retailers nationwide, it notes.

www.cupcakevineyards.com