As Cheez-It, a brand of Kellogg Co., Battle Creek, Mich., toasts its 100th birthday, the snack brand teamed up with San Francisco-based Usual Wines to debut the Cheez-It x Usual Wines 'So Extra' Toasty Experience with collectable cracker coupe.

Hess Family Wines has released its Lion Tamer Cabernet Sauvignon for a suggested retail price of $65 for a bottle.

Brancott Estate has released its New Zealand style Marlborough Sauvignon Blanc.

Cool Cat Cocktails released its low-calorie wine spritzers in two flavors: Original (Elderflower Mint Lime) and Citrus.

Kim Crawford Wines launched Illuminate Sauvignon Blanc and Rosé, new low-alcohol-by-volume (ABV) wines that are a lower-calorie version of their core Sauvignon Blanc and Rosé expressions.

Weed Cellars was onsite at this year’s Hospitality Tour, pouring drinks as part of the event that raises money to support those in the hospitality industry who are struggling due to COVID-19. 

The multi-year partnership between Woodbridge by Robert Mondavi Wines and the Los Angeles Dodgers features in-market activations, digital partnership extensions and branding elements at Dodger Stadium.

FUN WINE launched Hard Bubbly, a line of lightly carbonated wine drinks available in three new flavors: Peach Passion Moscato, Cappuccino Chardonnay and Espresso Cabernet, the company says.