Created by fourth-generation California vintner Joel Gott and his wife and winemaking partner, Sarah Gott, Sauvy B builds on decades of Sauvignon Blanc expertise while reimagining how wine can show up in everyday life.

Unlike many RTD beverages made with malt or spirits, Sauvy B starts with real California Sauvignon Blanc, sparkling water, electrolytes from Himalayan pink salt and bright citrus flavors, creating a gluten-free, crisp, easy-drinking spritz that brings a fresh perspective to the category. The result is a portable beverage with pure citrus flavor, soft, refreshing bubbles, and a crisp, easy-drinking profile that fits naturally into all occasions.

“We saw an opportunity to bring together everything people are looking for right now: great flavor, convenience and a fresh take on Sauvignon Blanc,” said Joel Gott, founder of Joel Gott Wines, in a statement. “Sauvy B is easy to enjoy, easy to bring along and made for the moments that naturally bring people together.”

The launch comes as consumers continue to gravitate toward lighter alcoholic beverages, convenient ready-to-drink formats and products that align with wellness-minded lifestyles.

Sauvy B is rolling out in major retailers including Target, Walmart and Total Wine & More and online in select markets beginning July 2026, with a suggested retail price of $13.99 per four-pack. Expanded distribution and a national rollout will continue into January 2027.