As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category.
With the Gen Z legal drinking age (LDA) demographic growing, a recent Insight from IWSR identified community, flexibility, and discovery as major themes that help connect these consumers with beverage alcohol.
John Anthony Truchard, founder and CEO of John Anthony Wine & Spirits, shares his winemaking journey including how the yellow Butter label is becoming a beacon of taste and value throughout every section of the wine aisle.
Cupcake Vineyards introduced Cupcake Vineyards Mimosas, a new ready-to-drink sparkling wine cocktail featuring real fruit juice, along with new Cupcake Vineyards Alcohol-Removed Sauvignon Blanc.
The Duckhorn Portfolio announced the launch of Decoy Featherweight Chardonnay, the second varietal of the brand’s lower-alcohol and lower-calorie Decoy Featherweight line.
Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.