Items Tagged with 'low alcohol'

With the Gen Z legal drinking age (LDA) demographic growing, a recent Insight from IWSR identified community, flexibility, and discovery as major themes that help connect these consumers with beverage alcohol. 

John Anthony Truchard, founder and CEO of John Anthony Wine & Spirits, shares his winemaking journey including how the yellow Butter label is becoming a beacon of taste and value throughout every section of the wine aisle. 

Cupcake Vineyards introduced Cupcake Vineyards Mimosas, a new ready-to-drink sparkling wine cocktail featuring real fruit juice, along with new Cupcake Vineyards Alcohol-Removed Sauvignon Blanc.

The Duckhorn Portfolio announced the launch of Decoy Featherweight Chardonnay, the second varietal of the brand’s lower-alcohol and lower-calorie Decoy Featherweight line.

Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.

JaM Cellars announced the newest addition to its fan-favorite Butter lineup: ButterLight Chardonnay. 

Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings. 

The beverage experts at Flavorman have released their 2025 Beverage Trends predictions, continuing the company’s seven-year streak of foreshadowing industry trends for the upcoming year.

Saint Arnold Brewing Co. recently added Grand Prize to its year-round beer lineup, reviving a brand that was once one of the best-selling beers in Texas, it says. 

As premiumization continues to drive growth for the wine category, experts highlight how consumer engagement, demographic shifts are influencing the market.