Sazerac announced its exclusive distribution relationship with SIPMARGS, the ready-to-drink sparkling Margarita brand backed by Alix Earle and Palm Tree Crew, among other notable names.
On The Rocks Bartender Created Cocktails announced the launch of two new expressions: On The Rocks Passion Fruit Margarita and On The Rocks Sparkling Watermelon Margarita.
Holla Spirits announced a bold refresh of its ready-to-drink Crush cocktail lineup, reinforcing the brand’s commitment to fun, flavor and quality, it says.
BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.
Molson Coors Beverage Co., Chicago, announced the acquisition of Atomic Brands Inc., maker of Monaco Cocktails, a ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging.