Articles Tagged with ''Ready-to-Drink (RTD) Cocktails''

For a group of friends working at Bluffton, S.C.-based BFG Communications, the proverbial light bulb went off when they were at a bar watching the bartender pour some complex shots.

In the age of participation trophies, effort is usually enough to make kids feel like winners. Unfortunately, young beverage brands aren’t afforded this luxury.

Veev Spirits LLC added a new Coconut Colada flavor to its VitaFrute Cocktails by Veev line of organic, ready-to-serve cocktails.

As the economy continues to expand, premium and super-premium distilled spirits are coming back stronger than ever, according to the Beverage Information & Insights Group’s “2014 Liquor Handbook.” The Norwalk, Conn.-based company reports that this premiumization trend means that consumers are drinking less but drinking “better,” which resulted in slower case sales growth of 2.2 percent, reaching 210 million 9-liter cases in 2013.

Heaven Hill Distilleries Inc. launched Evan Williams Kentucky Slush bourbon-based premixed cocktails in select test markets for the summer months.

BFG Communications announced the launch of Lemonic ready-to-pour liqueur in test markets in South Carolina, with a hard launch slated for mid-summer.

Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.

Luxco Inc. relaunched its Purple Passion ready-to-drink cocktails with a new formula and retro-inspired packaging.

In a hypothetical “Star Wars” scenario, Darth Vader could use the dark side of the Force to telekinetically shatter a glass bottle of vodka from across the room, for instance.

With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.