Poll data identifies consumer preferences driving RTD market
September 16, 2022
The Spirits Council of the United States (DISCUS), Washington, D.C., issued its research report analyzing the rapid growth of spirits-based ready-to-drink (RTD) cocktails and consumer RTD preferences.
Creative for canned cocktail brand asks consumers their take on ‘fizz’
August 29, 2022
Loyal 9 Cocktails and Showtime Late-Night Talk Show Host and Comedian Ziwe announce the brand’s first-ever national campaign airing across digital and social media platforms.
Ready-to-Drink cocktail brand releases its Hard Lemonades
August 24, 2022
Monaco Cocktails, a brand of Chicago-based Atomic Brands, announced its entrance into the hard lemonade category with Monaco Hard Lemonades. Featuring Original and Peach flavors, this new line disrupts the market and existing products in the space by offering two shots of vodka in every can, with a 9% ABV, it says.
Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.
The “Heaven” singer will work with the company to bring Dewey Crush to Tennessee and on tour
August 15, 2022
Launched in 2021, the company created the canned crush cocktail, Dewey Crush. The “Famous Friends” singer was introduced to Dewey Crush by a family member — he hadn’t heard of one until meeting his wife and spending time with her on the East Coast — and immediately fell in love, the company says.
Flying Embers announced its expansion into a new product category with the launch of its new line of ready-to-drink (RTD), Margarita and mojito-style sparkling canned cocktails.
buzzbox premium cocktails announced new packaging across its portfolio of ready-to-drink, all natural ingredient cocktails. The new buzzbox packaging includes bold new colors and vibrant graphics that prominently showcase the cocktail name followed by the featured spirit, such as small batch rum or premium vodka.
New York-based Diageo North America and The Vita Coco Co., New York, announced their collaboration to launch a line of premium canned cocktails. Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings – Piña Colada, Strawberry Daiquiri and Lime Mojito– all starting with a balanced blend of Captain Morgan Caribbean white rum and Vita Coco’s refreshing coconut water.