To celebrate the streaming release of “Wicked: For Good,” Pop & Bottle is launching a limited-edition line of Wickedly Good coffee and matcha products. The ready-to-drink latte brand invites consumers to host enchanted streaming parties, create theatrical mocktails, and enter an exclusive sweepstakes to “do good” in their communities through its collaborative campaign.

This launch features flavors that give you a moment so good, it feels Wicked. This new lineup includes an Ozpresso Cold Brew and Coffee Concentrate, Strawberry Matcha, Vanilla Oat Milk Latte, and Matcha Oat Milk Latte. Along with these new flavors, Pop & Bottle will be allowing Wicked fans to “do good” with an incentive, giving away nearly $5,000 in prizes to celebrate the streaming launch of the “Wicked: For Good” movie. Product will be available for purchase beginning in January at select retailers, including Target, Whole Foods, Walmart and more.

This limited-edition launch is designed to spark joy and deliver feel-good energy with every sip. Pop & Bottle believes a latte ritual should be more than a quick caffeine fix, but rather a moment of intentional indulgence and everyday self-care, it notes. 

“We want consumers to actually sip into good; good flavors and good for you products. Our commitment to clean, organic ingredients ensures that every sip tastes good, does good, and empowers you to indulge in a moment of delight, without compromise,” said Amelia Winslow, vice president of marketing at Pop & Bottle, in a statement.

Consumers who purchase Wicked-themed or specially marked bottles of Pop & Bottle can host enchanted streaming parties, craft wickedly good mocktails, and scan a QR code to enter to win magical experiences and limited merch. Prizes totaling nearly $5,000 will be awarded to monthly winners at the end of January, February and March.