matcha | Beverage Industry

Items Tagged with 'matcha'

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Numi’s Roasted Japanese Green Tea Line

November 28, 2022

Numi Organic Tea announced the launch of its new Roasted Japanese Green Tea Line.

Beverage R&D Feature

Natural colors shine through in beverage formulations

Formulators rely on arsenal of clean-label color options

Barbara Harfmann

October 27, 2021

As consumers up their healthy lifestyles, they are searching for natural, clean label and non-GMO color products. Fact.MR estimates that the global natural food colors industry will reach $17 billion by 2031.

Liquid I.V. Energy Multiplier

September 1, 2020

Liquid I.V. released Energy Multiplier, a non-GMO, vegan electrolyte drink mix that provides two to three times more hydration than water alone, it says.

Numi Tea Latte Concentrates

May 24, 2019

Numi Organic Tea launched a new line of ready-to-drink (RTD) teas – Numi Tea Latte Concentrates – in two varieties: Matcha Green Tea Latte and Turmeric Chai Golden Tea Latte.

Mother Matcha

November 28, 2018

Mother Matcha LLC released its self-titled ready-to-drink (RTD) matcha lattes with coconut milk.

Vermont Village Green Energy

October 23, 2018

Vermont Village released its first functional vinegar beverage: Green Energy.

Iconic Protein Golden Milk, Coconut Matcha

February 21, 2018

Iconic Protein introduced two new flavors: Golden Milk and Coconut Matcha.

Pure Leaf Pure Matcha, Matcha with Ginger

November 9, 2017

Pure Leaf, a brand of Unilever, announced the launch of its first-ever home-brewed Matcha Teas.

ITO EN expands lineup of ready-to-drink teas

Company named in Top 50 list of companies that are changing the world

Barbara Harfmann

June 12, 2017

The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.

MatchaBar launches new labels

Billboard labels speak directly to consumers

May 15, 2017

In conjunction with its expansion into retail and cafes, MatchaBar unveiled a new look for its line of ready-to-drink teas. The new design uses the packaging’s label as a platform to speak to its consumers, the company says. “The packaging refresh allowed us to create a way to let our beliefs, our interests and our associations with certain subcultures shine through,” Founders and brothers Graham and Max Fortgang said in a statement.