Numi Organic Tea announced the launch of its new Roasted Japanese Green Tea Line. Featuring small-batched processed and custom-sized whole-leaf grade organic tea sourced from Japan, the new product line builds on the success of Numi’s existing green tea offerings and enables more consumers to discover the distinctive and nuanced flavors of high-quality roasted green teas from Japan, it says.
The new product line highlights two of the Top 10 Japanese-inspired flavors trending in 2022: umami, a savory and nutty flavor, and yuzu, a lemon-type citrus with a distinct tart flavor, the company notes. To achieve the umami-rich flavor profile, Numi Organic Roasted Japanese Green Teas are roasted in small batches removing the bitterness and leaving a mild nutty, savory flavor, it says. The new yuzu flavor profile is attained with lightly roasted bancha green tea blended with yuzu lemon rind resulting in a sweet, lemony, smooth flavor, it adds.
“Building on the success of our green tea product line, the launch of the new Numi Organic Roasted Japanese Green Tea Line offers our customers the opportunity to experience new flavor variations as well as the health benefits of green tea,” said Ahmed Rahim, chief visionary officer and co-founder of Numi Organic Tea, in a statement. “Our new product line is sourced from one of the earliest Japanese organic tea farms and is lower in caffeine, high in antioxidants, and includes vitamins A, C and E. Each product in this offering delivers powerful benefits in line with the current consumer trends — distinctive flavors, like umami and yuzu, and functional products made from pure ingredients.”
The four Numi Roasted Japanese product line includes, Numi Organic Hojicha Roasted Japanese Green Tea; Numi Organic Kukicha Roasted Japanese Green Tea; Numi Organic Yuzu Bancha Roasted Japanese Green Tea, and Numi Organic Matcha Toasted Rice Green Tea. All of the blends in the line are organic, ethically sourced, Climate Neutral, use plant-based compostable wrappers, and include a carbon footprint label on the package, reflecting Numi’s commitment to making a positive impact in the world, it says.
Numi’s Roasted Japanese Green Tea Line is available on the Numi Website, Amazon, and at select retailers, including Sprouts and Whole Foods.