Numi Organic Tea announced the launch of its new Roasted Japanese Green Tea Line. Featuring small-batched processed and custom-sized whole-leaf grade organic tea sourced from Japan, the new product line builds on the success of Numi’s existing green tea offerings and enables more consumers to discover the distinctive and nuanced flavors of high-quality roasted green teas from Japan, it says.
The new product line highlights two of the Top 10 Japanese-inspired flavors trending in 2022: umami, a savory and nutty flavor, and yuzu, a lemon-type citrus with a distinct tart flavor, the company notes. To achieve the umami-rich flavor profile, Numi Organic Roasted Japanese Green Teas are roasted in small batches removing the bitterness and leaving a mild nutty, savory flavor, it says. The new yuzu flavor profile is attained with lightly roasted bancha green tea blended with yuzu lemon rind resulting in a sweet, lemony, smooth flavor, it adds.