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BeerNew Packages

Real Ale Brewing, Feeding Texas partner on Axis IPA Camo Cans

By Staff Beverage Industry
Real Ale Axis IPA Camo Cans
(Image courtesy of Real Ale Brewing Co.)
December 4, 2025

Real Ale Brewing Co. is partnering with Feeding Texas, the statewide network of food banks, to support Texans experiencing food insecurity this holiday season. Real Ale has designed a limited-release version of its popular Axis IPA with a camo design in honor of the collaboration. 

A portion of the proceeds from each purchase of the special edition Real Ale Axis IPA six-pack will benefit Feeding Texas’ Hunters for the Hungry program. 

The Axis camo can collaboration beer is available in stores, including H-E-B, Total Wine and more across Texas. Real Ale Axis IPA also can be ordered on draught throughout Texas. And is available at the Real Ale Taproom and Beer Garden in Blanco, along with their lineup of other delicious brews.

“Supporting our local communities has always been part of who we are at Real Ale,” said Brad Farbstein, president of Real Ale Brewing Co., in a statement. “Partnering with Hunters for the Hungry is a meaningful way for us to help make a real difference right here in our home state of Texas. Especially as we head into the holiday season, when so many families are struggling to put food on the table, we want to do our part to help eliminate hunger and strengthen the communities that have supported us for nearly three decades. We’re proud to stand alongside Feeding Texas in their mission to ensure every Texan has access to a good meal and a little more comfort this time of year.”

With the goal of ending hunger in Texas, the Hunters for the Hungry program distributes donated venison through local food banks to help feed families. Hunters can donate legally harvested deer to a participating meat processor, who will work with Texas food banks to give healthy, lean meat to feed people in need. 

“Partnerships like this are what make our work possible,” said Celia Cole, CEO of Feeding Texas. “Real Ale is a brand deeply rooted in Texas, and their commitment to giving back reflects the same community spirit that drives Feeding Texas and our Hunters for the Hungry program. Together, we’re turning a shared passion for Texas and good food into real impact, helping provide meals to families across the state who need them most. Especially during the holidays, this kind of collaboration reminds us how powerful it can be when local businesses step up to fight hunger in their communities.”


KEYWORDS: craft beer limited-edition packaging Philanthropy

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