As Lynyrd Skynyrd approaches the 50th anniversary of its groundbreaking debut album ― pronounced 'Lĕh-'nérd 'Skin-'nérd' ― the band announced the release of its highly anticipated new American Whiskey, Hell House Whiskey, paying homage to the famous cabin where it crafted countless legendary songs. 

Hell House Whiskey seeks to embody the very essence of where it all began ― the iconic Hell House cabin. This is where the band’s three original founding members, Ronnie Van Zant, Gary Rossington, and Allen Collins, alongside their bandmates, dedicated themselves day and night to create the legendary music that has resonated deeply with their multi-generational fan base.

Led by current members Johnny Van Zant and Rickey Medlocke, Lynyrd Skynyrd continues to captivate audiences with electrifying performances that remind people of their timeless legacy. Reflecting on the band’s enduring popularity, Johnny Van Zant stated: “It’s about the legacy of Lynyrd Skynyrd and what it stands for, what the fans are all about. There’s nothing like getting out there, playing a great show with Skynyrd, seeing people love this music, and now being able to raise a glass of our very own Hell House Whiskey together. It’s a toast to the timeless spirit of rock and roll.”

Lynyrd Skynyrd’s catalog of more than 60 albums, billions of streams, and tens of millions of records sold attests to its status as one of rock and roll’s most iconic and influential bands. Hell House Whiskey serves as a tribute to this musical journey, honoring the band’s creative spirit and the historic cabin that played a crucial role in shaping its sound, it notes. This meticulously crafted whiskey invites enthusiasts from all walks of life to savor a distinctive blend of flavors and a smooth, rich finish, reminiscent of Lynyrd Skynyrd’s signature sound. 

In a groundbreaking collaboration, Lynyrd Skynyrd has partnered with Bespoken, a craft whiskey maker recognized for its extraordinary achievements and a collection of more than 150 medals within a mere three-year span, the company notes. Powered by their cutting-edge innovation, Bespoken embarked on a quest, exploring an array of more than 5,000 distinct whiskey variations, it adds. Through its pursuit of perfection, it unveiled a whiskey opus, aptly named Hell House, the company says. 

“We are honored to collaborate with Lynyrd Skynyrd on the creation of Hell House Whiskey,” said Peter Iglesias, CEO of Bespoken, in a statement. “This partnership is a true fusion of legendary rock and roll and visionary whiskey craftsmanship. Hell House Whiskey captures the essence of Lynyrd Skynyrd’s indomitable spirit, and through our expertise and innovative techniques, we have crafted a whiskey that is as bold, timeless, and unforgettable as their music.”

Hell House Whiskey will be available online at with a suggested retail price of $49.99 for a 750-ml bottle. Lynyrd Skynyrd currently is on a co-headline tour across North America with ZZ Top that will stage appearances through Sept. 17.