The 2024 Gnarly Head x Grateful Dead Lodi Old Vine Zinfandel debuts this month in a commemorative bottle with a collectible, peel-off sticker label featuring the Grateful Dead’s “Steal Your Face” graphic, reimagined with Gnarly Head’s signature vine iconography.
Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community.
Morningside Brands Inc. announced that it has founded a brand partnership with platinum-selling country music artist Riley Green on Duck Club Bourbon, a new premium whiskey brand.
Barmen 1873 Bourbon announced the launch of a limited-edition commemorative bottle in celebration of its partnership with country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour.
Dogfish Head Craft Brewery and Grateful Dead continue their long, strange trip together with the launch of a new collaborative beer: Grateful Dead Juicy Pale Ale.