With a legacy spanning more than 40 years in hip-hop culture, Sprite has long championed the genre as it grew from its early beginnings into one of America’s most influential cultural exports. From the “Obey Your Thirst” campaign of the 1990s to the 2015 “Obey Your Verse” era, the brand has always been of the culture, not just for it, it notes. The Living Tracklist builds on that legacy by creating new ways for fans to discover and celebrate hip-hop's enduring impact.

“Sprite has never been a brand that just shows up when hip-hop is trending. Sprite has been with the culture and of the culture since day one,” said Chris Keyes, director of creative and strategy for Sprite North America, in a statement. “The Living Tracklist is the truest expression of that commitment to intentionality. It wasn’t dreamed up in a boardroom, but in collaboration with the people and partners who shape the culture every day.”

Unlike a traditional, static “greatest songs list,” Sprite’s Living Tracklist approaches hip-hop as a dialogue. Because of their connectivity to artists, rich storytelling data, and prominent reputation as the world’s canonical source of music knowledge and lyrics, Sprite partnered with Genius to bring together a seven-member Cultural Authority Panel. Made up of respected industry voices, journalists, and tastemakers, including Angie Martinez, Speedy Morman, Scottie Beam, Nyla Symone, Genius’ own Rob Markman, Josh Peas, and Frazier Tharpe, the panel helps provide context, perspective, and a credible starting point for fans to engage with the music all captured in a full-length social episode airing at launch.

“Hip-hop's legacy is written in its lyrics ― they capture the stories, perspectives, and moments that continue to resonate across generations,” said Jackie Vignone, chief revenue officer at Genius. “The Living Tracklist is a celebration of the songs that helped shape the genre and its influence over the last 60 years. Through our collaboration with Sprite, we're inviting fans to revisit these iconic tracks, explore the stories behind them, and join the conversation around the music that continues to inspire and drive culture today.”

At the center of this program, this curated baseline of music physically comes to life on shelves through 26 limited-edition packaging designs, turning everyday cans and bottles into collectible cultural artifacts. Spanning six decades of music, each era-inspired design features custom artwork from six unique illustrators who, with their own artistic styles, drew inspiration from album artwork and cultural influences that defined each era to bring legendary lyrics to life. These collectible designs are available across both regular Sprite and Sprite Zero Sugar cans and bottles. Packaging will hit retail shelves nationwide starting in July and will remain available through September 2026. 

Tracks represented on cans include: Rapper's Delight (1970s), The Payback (1970s), Me, Myself and I (1980s), C.R.E.A.M. (1990s), U.N.I.T.Y. (1990s), Big Poppa (1990s), Shook Ones, Pt. II (1990s), Crush on You (1990s), Superthug (1990s), Still Not a Player (1990s), Insane in the Brain (1990s), California Love (1990s), My Name Is (1990s), Bling Bling (1990s), Southern Hospitality (2000s), Grindin' (2000s), Back Then (2000s), Country Grammar (2000s), Crank That (2000s), Drop It Like It's Hot (2000s), Super Bass (2010s), Bodak Yellow (2010s), March Madness (2010s), Norf Norf (2010s), Magnolia (2010s), and TGIF (2020s).

Beyond the physical shelf, the campaign expands into an immersive digital ecosystem. By scanning an on-pack QR code, consumers are directed to a custom Genius-hosted microsite, where they can go deeper into the tracklist of 50 era-defining songs and enter surprise sweepstakes. There through Genius’ signature lyric annotations, storytelling and exclusive Cultural Authority Panel commentary video, visitors can decode the bars, references, and cultural moments that made each song a part of hip-hop history.     

The nationwide campaign is amplified through integrated partnerships with Genius, who produced the panel content and is hosting the digital experience, and Complex, who developed custom co-branded social content to extend the cultural conversation. The Living Tracklist also will be supported across out-of-home (OOH) advertising, audio, retail, digital, and social channels.