Sprite re-launches Sprite LeBron’s Mix
Coca-Cola brand refreshes product name, packaging
Following last year’s launch of Sprite 6 Mix by LeBron James, the brand of Atlanta-based The Coca-Cola Co. and the NBA superstar have given the limited-edition flavor a new look and a new name: Sprite LeBron’s Mix.
Sprite LeBron's Mix combines the taste of traditional Sprite with a splash of natural cherry and orange flavors. The new packaging features a bold red color base with James' initials in the background. In addition, crown iconography and dashes of gold symbolize the superstar's popular nickname: "King James."
“Since Sprite began its relationship with LeBron in 2003, we have worked together with the goal of creating fan experiences no other brand can offer,” said Kimberly Paige, vice president of Sprite brands and flavors for Coca-Cola North America, in a statement. “Sprite LeBron’s Mix is a true reflection of our mutual desire to constantly innovate and connect with fans in authentic and original ways."
Sprite LeBron’s Mix now is available in 20-ounce and 2-liter bottles as well as 16-ounce cans in convenience, value and mass-merchandise locations nationwide.
"This collaboration with Sprite was all about showing gratitude to my fans by sharing one of my personal favorites — Sprite with cherry and orange,” James said in a statement. "I’m excited to continue my partnership with Sprite and bring it back this year, because sometimes things are even better the second time around."