Following last year’s launch of Sprite 6 Mix by LeBron James, the brand of Atlanta-based The Coca-Cola Co. and the NBA superstar have given the limited-edition flavor a new look and a new name: Sprite LeBron’s Mix.
Sprite LeBron's Mix combines the taste of traditional Sprite with a splash of natural cherry and orange flavors. The new packaging features a bold red color base with James' initials in the background. In addition, crown iconography and dashes of gold symbolize the superstar's popular nickname: "King James."