With the functional beverage space growing dramatically, experts note that consumer interest in botanicals and adaptogens is on the rise.

Parch Spirits Co. announced the launch of its first non-alcohol, blue weber agave-based canned cocktail: PARCH.

MARTINI & ROSSI, a brand of Bacardi Ltd., introduced a premium range of Non-Alcoholic Aperitivo. Meticulously developed with the highest quality craftsmanship, MARTINI & ROSSI master blenders have worked to create a full-flavored, Italian-style, dry spirit, inspired by the 150 years of MARTINI & ROSSI expertise in wine and herbs, the company says.

Crisp & Crude entered the beverage market with two collections of alcohol-free, ready-to-drink (RTD) canned cocktails: Hemp + Botanical Terpenes and Botanical Terpenes.

Greenbar Distillery expanded its foothold in non-alcohol ready-to-drink (RTD) canned cocktails with three new offerings: Earl Grey Bitters+Soda, UnGin+Tonic and UnRum+Cola. 

Brooklyn Brewery expanded its non-alcohol line with the introduction of Special Effects IPA, which it says has a full, hoppy flavor and tastes like a regular beer.

As part of its strategic entry into the non-alcohol beverage category, Molson Coors Beverage Co., Chicago, announces the launch of its newest product, HUZZAH Probiotic Seltzer, the first non-alcohol innovation from the company’s emerging growth division. 

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year.

Some companies planning to attend Natural Products Expo West, which will take place March 4-6 at the Anaheim Convention Center in Anaheim, Calif., are canceling their plans to attend one of North America’s largest tradeshow amidst fears of the coronavirus (COVID-19).