As part of its strategic entry into the non-alcohol beverage category, Molson Coors Beverage Co., Chicago, announces the launch of its newest product, HUZZAH Probiotic Seltzer, the first non-alcohol innovation from the company’s emerging growth division. 

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year.

Some companies planning to attend Natural Products Expo West, which will take place March 4-6 at the Anaheim Convention Center in Anaheim, Calif., are canceling their plans to attend one of North America’s largest tradeshow amidst fears of the coronavirus (COVID-19).

Clausthaler, imported by Radeberger Gruppe USA, expanded its non-alcohol malt beverage lineup with the addition of Clausthaler Grapefruit. 

Outbound Brewing has released a new non-alcohol product line that includes small-batch traditional non-alcohol brews, CBD-infused (20 mg broad spectrum hemp), and cannabis-infused (10 mg THC) options, with just 30 calories in each bottle.

Proteau announces the release of its non-alcoholic botanical aperitif, Ludlow Red, which has the same level of culinary intrigue as a beverage with alcohol, except without the alcohol, the company says.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., is teaming up with Bravo to introduce Pepsi Sparkling Rosé, a zero-calorie, Rosé-flavored cola that’s a light and bubbly take on the popular wine, without the alcohol.