Mockly adds New Orleans style to rebrand

Mockly unveiled a bold rebrand that celebrates its New Orleans spirit and modernizes the NA drinking experience, the company says.
The refresh includes a vibrant, cohesive new look that emulates the New Orleans vibe, new flavor names, and a return to its original 8.4-ounce cans.
The new brand direction leans even further into Mockly's New Orleans roots: its unapologetic charm, creativity and flair for celebration ― no matter what's in your cup. Mockly’s updated visual identity, created in partnership with Day Job, captures the rhythm and energy of the city and their new website, designed and built by Alright Studio, brings the brand's personality to life online.
The redesigned cans emphasize flavor clarity and personality. The SKUs have been renamed to better reflect what's inside and the taste experience consumers can expect. The new names include Blueberry Floral Spritz, Herbal Tangerine Elixir, Pomegranate Ginger Tonic, plus their newest flavor Citron Café Noir.
Mockly also is returning to its original 8.4-ounce can, a deliberate move to establish it as cocktail-adjacent (traditionally 8-ounce) vs. soda or seltzer (traditionally 12-ounce). In addition, these smaller cans mean less sugar and fewer calories.
The brand's newest flavor offering, Citron Café Noir is a cold brew-based non-alcohol libation that blends cocoa and fennel with a bright burst of lemon, the company says.
“Mockly’s rebrand is about showing the world how New Orleans does non-alc,” said Mockly’s Co-Founder Tarik Sedky in a statement. “We’ve always had a great product and now we’re building a great brand that connects emotionally and attitudinally with people who want something vibrant, flavorful and real.”
Mockly's Co-Founder Aimée Sedky added: “It’s the same taste you love just dressed up in a new look that emulates the brand we have always been at heart: bold, celebratory, and undeniably New Orleans. In New Orleans, we’ll celebrate anything without judgment and that’s the energy we're channeling into the rebrand.”
Although the packaging and branding have evolved, the flavorful beverages remain untouched. Mockly is available on DrinkMockly.com and Amazon, and at Total Wine and Whole Foods locations across Louisiana, DC, Massachusetts and Georgia for $13.99 for a four-pack.
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