As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category.
The beverage alcohol industry experienced a mixed 2024 with global beverage alcohol volume down 1% but value up 1%, according to data from beverage and alcohol data and insights leader IWSR.
Although an increasing number of consumers might be taking a pause on cocktails after the holidays or in the name of health and wellness, many still want to enjoy the taste and “spirit” when socializing and are turning to mocktails to achieve that goal.
J. Lohr Vineyards & Wines announced a new brand identity and packaging of its alcohol-removed wine brand ARIEL Vineyards. The refreshed packaging will roll out in the first quarter of 2025.
Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings.
As lifestyle trends continue to drive growth for the non-alcohol category, brand representatives discuss how innovative products are meeting evolving consumer trends.
No Alcohol Company (NoAlchCo) announced the launch of its non-alcohol wine collection, featuring a selection of varietals including Rosé, Chardonnay, Sauvignon Blanc and Cabernet Sauvignon.