Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.

Boisson, New York, announced its availability on beverage alcohol eCommerce shop Drizly to deliver elevated non-alcohol (NA) beverages to consumers throughout the nation, it says. Through this collaboration, consumers across the United States now can shop Boisson’s wide range of NA beverages on the Drizly app or web experience.

Research suggests that consumers are more eager to participate in Dry January than Sober October. With an increasing number of non-alcohol offerings, brands and retailers will need to analyze their strategies as this peak season approaches.

Miller Family Wine Co., Santa Maria, Calif., announced its newest wine venture: Hand on Heart ― a collection of premium, non-alcohol wines developed in collaboration with Iron Chef Cat Cora.

DRY Soda Co., Seattle, announced the debut of a new sophisticated sparkling beverage: Botanical Bubbly Reserve. 

Austin, Texas-based Whole Foods Market’s global buyers and experts unveiled their Top 10 anticipated food trends for 2022 in the retailer’s seventh-annual Trends predictions. Buzz-less spirits, yuzu, reducetarianism and functional beverages made with prebiotics and botanicals are among the food influences expected to rise in popularity next year.

Sovi Wine Co., a Sommelier-owned non-alcohol wine company, announced the second product in its collection: Sovi Red Blend.

Starla Wines entered into the alcohol-free (AF) industry by launching a trio of alcohol removed varietals: Sauvignon Blanc, Red Blend and Sparkling Rosé.