FRE Alcohol-Removed Wines announced the launch of its 187-ml “mini” wines, now available in the FRE Chardonnay and Cabernet Sauvignon varietals. Consumers now will have a ready-to-drink non-alcoholic option when they’re on the go or only want one glass of wine. Restaurants, bars, and other on-premise establishments will be able to economically and effortlessly offer non-alcoholic wine options by the glass and in mocktails, the company says.
This new offering will be available at major retailers across the country beginning in October. With the holidays just around the corner, FRE is excited to offer a convenient, single-serve non-alc option for inclusive hosting and special occasions like Thanksgiving, holiday parties, birthdays, baby and bridal showers, al fresco gatherings, and more.
The 187-ml mini bottle launch and FRE’s recent alcohol-removed Sauvignon Blanc release are a testament to FRE’s dedication to innovation, quality and customer satisfaction, the company says. By expanding format options in the leading varietals, FRE’s on-premise footprint will likely continue to grow as these new formats offer ways to control inventory management and meet the growing demand for non-alc options, it adds.
“We are thrilled to introduce these innovative 187-ml ‘mini’ bottles of alcohol-removed Chardonnay and Cabernet Sauvignon,” said Jennifer Hohman, the director of marketing for FRE Alcohol-Removed Wines, in a statement. “These single-serve options provide convenience for consumers and offer tremendous value to our on-premise accounts. Sober October, the holidays, and Dry January are quickly approaching, and we want to make sure everyone who’s interested has a quality, delicious non-alc option that is also convenient. We are excited to continue leading the way in the non-alcoholic beverage industry.”
Like all FRE Alcohol-Removed Wines, the mini bottles boast several additional benefits. They contain 50% fewer calories than traditional wine, the company says. They also are gluten-free and vegan. Four-packs are now available for $12.99 at wine and liquor stores nationwide and can be purchased at One Stop Wine Shop.
