Miller Family Wine Co., Santa Maria, Calif., announced its newest wine venture: Hand on Heart ― a collection of premium, non-alcohol wines developed in collaboration with Iron Chef Cat Cora.
For the first time ever, Miller Family Wine Co. is venturing into the alcohol-free wine space with the launch of Hand on Heart, a new venture that puts quality and taste first and foremost.
Hand-crafted by esteemed winemakers with more than 50 years of collective experience, and sourced from exceptional vineyards across the leading wine regions of California, Hand on Heart's lineup of non-alcohol wines are made for wine lovers who are looking for an occasional change of pace but don't want to compromise on taste, the company says.
Using cutting-edge technology to gently remove the alcohol while preserving the delicate aromas, flavors, and mouthfeel ― all things that “are imperative in great wine,” said Head Winemaker Jonathan Nagy ― Hand on Heart is raising the bar in the non-alcoholic beverage category.
“We approach these just as we would any premium wine, and though the alcohol is extracted in these wines, they consistently and harmoniously highlight desirable characters and textures,” Nagy said in a statement.
Additionally, the wines, including a Chardonnay, Cabernet Sauvignon, and Rosé, are lower in sugar, calories, and carbohydrates than most other zero- and low-alcohol beverages, making them the perfect fit for the wine-loving wellness enthusiast, it states.
“As health and wellness considerations have cemented themselves as key factors in consumers’ purchase decisions, the alcoholic beverage industry has responded with an influx of innovation aimed at meeting our consumers' changing needs,” said Tommy Gaeta, director of marketing for Miller Family Wine Co, in a statement. “While there are an increasing number of premium non-alcoholic spirit and beer offerings out there, non-alcoholic wine options continue to be extremely limited.”
Looking to fill this void, Gaeta explained that the Miller Family Wine Co. team set out to produce “palate-pleasing options that place an emphasis on quality and are well suited for occasions when consumers want to skip the alcohol but not the wine.”
“We’re thrilled to meet the needs of both the wine lovers wanting to explore something new and those who are choosing to forgo alcohol all together, all without having to waver in our own standards of excellence,” said Nicholas Miller, vice president of sales and marketing.
Miller Family Wine Co. developed the brand in collaboration with Cat Cora, a world-renowned chef, tastemaker, and health and wellness enthusiast.
“For some time I've been on a mission to find a non-alcoholic wine for people like myself who are seekers of superb flavors, want to enjoy a delicious wine, even in the dry times, and aspire to embrace a balance of health, wellness and great food,” Cora said. “So I am thrilled to be involved with Hand on Heart. It's vibrant, complex, food-friendly ― absolute perfection.”
Gaeta added: “We could not be more excited to be able to bring the wide array of sober curious consumers out there a non-alcoholic wine that they will be able to truly enjoy. And we are only just getting started.”
Hand on Heart wines launched Jan. 1, just in time for those partaking in “Dry January” after indulging during the busy holiday season.