Latitude Beverage, a Boston-based company behind a portfolio of award-winning wine and spirits brands, introduced Déluré, its first line of low-calorie, low-alcohol and alcohol-free wines from France, set to launch in the United States.
Déluré, a French word that means “bold or sassy,” is a new line of wines made for wine lovers looking for a lighter option that doesn't compromise on flavor, the company says. Made from grapes harvested in the south of France near the Mediterranean Sea, the wines are balanced, full-flavored and refreshing, but with less or no alcohol, and lower calories, it adds.
The new Déluré low-alcohol wines are made with grapes picked at full ripeness, and then after fermentation is complete, alcohol is either completely removed, or removed from a portion of the wine then blended back in, it says. They are 9% ABV, with 85 calories in each 5-ounce serving, and available in Rosé, Blanc and Rouge for a suggested retail price of $14.99 a bottle, the company notes.
The new alcohol-free Déluré Zero has only 35 calories in each 8-ounce serving, and is available as an alcohol-removed Sparkling Rosé for a suggested retail price of $14.99 a bottle, it says. Déluré Zero, created using 100% Grenache grapes, are harvested at full sugar and flavor ripeness and alcohol is then removed from the full-strength wine, sparkle is added, and the wine is bottled under pressure for maximum refreshment, it notes.
“There is a growing interest in low- and no-alcohol wines, but few existing brands offer the quality and experience people desire when enjoying a glass of wine,” said Brett Vankoski, vice president and wine director at Latitude Beverage, the creators of Déluré. “The wines of Déluré provide all of the pleasure and enjoyment of wine with the benefit of fewer calories and alcohol. These are bottles that wine lovers will want to open when they want to cut back on calories but not on taste.”
Déluré low-alcohol and alcohol-free wines now are available for purchase online and on shelves in limited markets.