Launching timed to Dry January, TÖST cans were crafted for those seeking a non-alcohol option in settings where a glass format might not be ideal. 

“After testing can formats at experiential events and in arenas and sporting venues like the T-Mobile Arena in Las Vegas this past fall, we’ve found that the canned format opens up a whole new world of possibilities,” said Brooks Addington, CEO of TÖST Beverages. “While TÖST has become renowned for our sleek and elegant glass bottle design, we recognize that our customers love the simplicity and multi-use capabilities of cans. This new offering ensures that our same great beverage can now be truly enjoyed anytime, anywhere.”

The launch of the can line reflects TÖST’s ongoing commitment to innovation and meeting the needs of modern consumers. On the heels of its recent launch of the TÖST Maker, a microsite that uses AI to help craft the perfect toast, the brand looks to 2025 to further solidify itself as one of the fastest-growing non-alcohol beverage brands and the new can debut it just one of those first steps.

TÖST’s new canned format is currently available for purchase on the brand’s website, at a suggested retail price of $3.49 for a 250-ml can or $13.99 for a four-pack. The canned format also will roll out to retailers nationwide throughout 2025 and will be supported by trade show activations, co-branded partnerships and street team giveaways in key markets, as well as a robust social media campaign including prominent influencers.