JUST ICE TEA adds can format for 3 varieties
Eat the Change announced its latest addition to the JUST ICE TEA line: ready-to-drink iced teas in a can. The new cans were unveiled at Natural Products Expo West.
This expansion marks an important milestone for the brand and showcases the company’s commitment to providing delicious, innovative and sustainable beverages to its consumers, it says.
JUST ICE TEA is the brainchild of Honest Tea co-founder Seth Goldman and celebrity Chef Spike Mendelsohn, along with Honest Tea co-founder Barry Nalebuff. The brand was rolled out a few months after Coca-Cola’s May 2022 announcement that it would discontinue Honest Tea later that year. In just one year the brand has become the fastest-growing brand of ready-to-drink tea in the natural channel and received recognition for its commitment to organic, fair-trade, and OU Kosher-certified bottled teas, it says.
The new 12-ounce cans will be available in three varie-teas: Lemon Tea, Raspberry Tea, and Dragon Green Tea ― a cheeky play on the Honest Tea fan favorite, Green Dragon Tea. The new flavors are Chef-crafted with organic green or black tea sourced from Cha de Magoma, Mozambique, one of the world’s largest and one of the most remote organic tea gardens, it notes. Each can is sweetened with agave for that “Just Sweet Enough” taste profile and 40 calories in each can.
These portable and recyclable aluminum cans will help make the drink accessible to on-the-go consumers, the company says.
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