Lyre’s Non-Alcoholic Spirits announced the launch of its new packaging design and rebrand, set to debut globally on eCommerce in Q4 2025, rolling out in select markets in early 2026. 

The refreshed look underscores Lyre’s mission to change the way the world drinks by offering premium, true-to-taste non-alcohol alternatives — giving everyone the freedom to enjoy their drink, their way, it says. The new packaging will be rolled out over all expressions including 700-mls and ready-to-drink cans. 

The new packaging brings Lyre’s vision to life with a vibrant, modern design that amplifies key brand assets, including the Lyre’s Navy Blue, metallic finishes and Lyrebird. It highlights the brand’s award-winning credentials, showcases its commitment to natural flavors and low-calorie options, and features QR codes linking directly to cocktail inspiration, making it easier than ever for consumers to explore Lyre’s mixology, the company says.

Alongside the refreshed look, Lyre’s will introduce a global bottle and naming update to boost sustainability and shopper clarity. Since July 2025, all non-alcoholic spirits moved to lighter saver-glass bottles — cutting each bottle’s weight nearly in half and lowering carbon emissions in production and shipping. A new ROPP closure improves packaging integrity and reduces plastic waste, while markets will see product names transition to clearly reference their classic cocktail counterparts — for example, “Dry London Spirit” becomes “Gin Alternative,” “American Malt” becomes “Bourbon Alternative” — while the award-winning liquids inside remain unchanged, it says.

Each detail has been carefully crafted to elevate the non-alcohol occasion, the company says. Hero awards and medals are prominently displayed as an instant seal of excellence, while the benefits of natural ingredients are clearly displayed, highlighting up to 95% fewer calories than traditional spirits. Ready-to drink packs also include cocktail recipes designed to encourage trade-up to Lyre’s 700-ml bottles.

“We created Lyre’s to offer an elevated alternative for those who seek the taste and occasion of classic cocktails — without the alcohol,” said David Gimpelson, CEO at Lyre’s, in a statement. “This new design not only enhances our brand desirability but also resonates with the next generation of mindful drinkers who want to moderate their alcohol consumption while still enjoying the taste, experience, and sophistication of classic cocktails.” 

The new packaging design will begin rolling out across Lyre’s portfolio in 2025 and consumers can expect to see the product on-premise by early 2026.