Colangelo & Partners and Wine Opinions conducted its second annual wine survey, this year honing in on U.S. wine drinker attitudes and behaviors, as well as trends related to beverage alcohol consumption and health.
The buzz of activity is coming from the low- and no-alcohol markets with sober curious, functionality and premiumization helping the segments resonate with consumers.
Captain Morgan Spiced Gold 0.0% to launch in Great Britain in September
August 31, 2023
Captain Morgan, a brand of London-based Diageo plc, unveiled Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold, offering a deliciously spiced flavor profile. Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% during the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the latest brand, and first dark spirit, to join Diageo’s alcohol-free portfolio.
Beverage alcohol purveyors expands into non-alcohol spirits market with latest investment
May 19, 2023
Seattle-based The Pathfinder Hemp and Root, the fermented and distilled non-alcoholic amaro, announced a strategic investment from Stoli Group, New York.
Alcohol-free sparkling beverage brands doesn’t use alcoholic fermentation during processing
May 15, 2023
Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in TÖST, a flavor-forward and alcohol-free sparkling beverage brand. The investment was made through Constellation’s venture capital group, which aims to collaborate with people and brands driving innovation and transforming the future of the industry together.
Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.
Limited release Suped Up contains 5 grams of protein in each serving
February 27, 2023
Athletic Brewing Co., Milford, Conn., has teamed up with Austin, Texas-based Super Coffee on the world’s first pre-workout brew. Called Suped Up, the new non-alcohol beer was inspired by the power of positive energy and the grind of endless grit, the company says. Brewed with high-quality coffee and spent brewer’s grains, Suped Up is a rich, extra dark brew that is full-bodied and contains 5 grams of protein.
As more consumers seek out low, no-alcohol drinks within the water and seltzer categories, HOP WTR continues to ride the “sober curious” wave with its “better-for-you” hoppy waters.
Consumers’ greater interest in zero alcohol consumption months has driven the growth of low/no alcohol beverages across beer, wine and spirits, experts note.