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Home » music partnership

Articles Tagged with ''music partnership''

Segura Viudas teams with musical artist Anna Lunoe

Original tracks use the sounds of Cava
September 1, 2016

Segura Viudas, a Spanish Cava from The Freixenet Group, is pouring itself into the music world by collaborating with Electronic DJ, producer, vocalist and songwriter Anna Lunoe. 


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Tanqueray Gin Snoop Dogg Cocktails

Tanqueray Gin partners with Snoop Dogg

Entertainment icon to develop gin and juice cocktails
August 31, 2016

Tanqueray Gin, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand's focus on a gin and juice cocktail strategy celebrating the success of Snoop Dogg's 1993 classic hit “Gin & Juice.”


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Bacardi/Beatz

Bacardi partners with artist Swizz Beatz

Company names Beatz global chief creative for culture
July 11, 2016

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 


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Budweiser music partnership

Budweiser announces music partnership with country stars

Coca-Cola releases Hi-C Ecto Cooler for limited time, Pepsi announces PepsiMoji campaign
June 15, 2016

Mike’s Hard Lemonade broke the Guinness World Records’ (GWR) title for most candles on a cake. As the brand celebrated its 17th anniversary, it engaged its Facebook fans and torched the old record of 48,523 candles, set in 2008, by lighting 50,151 total candles.


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Beverage brands offer new video campaigns

Major League Baseball teams offer their own red wines
August 14, 2015

The Coca-Cola Co.’s Fuze brand is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas.


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Coca-Cola’s ‘Reach Up’ featured in Special Olympics opening ceremony

Video shares donate to Special Olympics
July 21, 2015

The Coca-Cola Co., Atlanta, a founding partner of Special Olympics International, is encouraging fans worldwide to “Reach Up” in support of people with intellectual disabilities as thousands of athletes converge in Los Angeles later this month for the 2015 Special Olympics World Games Los Angeles 2015.


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The Coca-Cola Co. encourages the world to 'Reach Up'

Company releases song for Special Olympics
June 16, 2015

This summer, Los Angeles will welcome 7,000 inspirational athletes from 177 different countries to the 2015 Special Olympics World Summer Games.

To celebrate, The Coca-Cola Co., Atlanta, founding partner of Special Olympics, has assembled a team of artists to record a unified song for the World Games titled “Reach Up.” The new song debuts will be performed during the World Games, the company says.
 


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Myx Fusions launches Nicki Minaj signature bottle

Myx Fusions goes pink
January 16, 2015

Just before the holidays, Myx Fusions collaborated with its celebrity investor Nicki Minaj for the limited-edition Myx Myxotica Nicki Minaj signature bottle.


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Anheuser-Busch brings back 'Live Beyond Labels' promotion

"Beck's partners with musical artists Aloe Blacc, Capital Cities, Luis Fonsi, DJ Irie, Typoe, Maluca Mala, Ron Finley and Camille Rose Garcia"
September 15, 2014

Anheuser-Busch InBev’s Beck’s beer brand partnered with eight musical artists for its annual “Live Beyond Labels” promotion, which began in July.


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Beverage marketing targets consumer passions

Nielsen survey reveals causes consumers are most passionate about
September 15, 2014

The industry has seen consumers suggest ingredients, flavors, brand names and more for new products; however, Columbia Crest is taking crowdsourcing into new territory — the vineyard, to be specific.


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