Bud Light expands citrus portfolio
Beer brand reformulates Bud Light Lime, releases Bud Light Orange
Bud Light, a brand of St. Louis-based Anheuser-Busch, is expanding the brand’s citrus portfolio with a reformulated Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip, the company says.
“Our millennial consumers are eager to try new, flavored options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family,” said Andy Goeler, Bud Light’s vice president of marketing, in a statement. “Flavored beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavors. Bud Light Lime and Bud Light Orange answers that call and reinforces Bud Light’s commitment to quality [that] consumers have trusted for over 35 years.”
Bud Light brewmasters take pride in knowing they make the hardest style of beer to brew — light lager. In a continued commitment to quality, it was only natural to incorporate real citrus peels into the brewing process and to consistently check quality and taste every step of the way, it says. Both beers are brewed for summer and are perfect for summer drinking occasions.
Bud Light carefully analyzed the market and put the appropriate rigor into planning the summer launch. With the flavored beer segment on an uptick, citrus flavors now account for 84 percent of the overall flavored category, the company says.
To build on this announcement, Bud Light’s new commercials — titled “Earth” and “Taste It” — feature Bud Light Lime and new Bud Light Orange, highlighting how both are brewed with real citrus peels for summertime refreshment, it says. The colorful new packs for Bud Light Lime and new Bud Light Orange feature bright orange and lime details, with accents of real citrus peels.
Bud Light Lime is available nationwide and Bud Light Orange is available nationwide until September.