Bud Light, a brand of St. Louis-based Anheuser-Busch, is expanding the brand’s citrus portfolio with a reformulated Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip, the company says. 

In line with the launch of its partnership with the NFL, Lime-A-Rita, a brand of Anheuser Busch, introduced Pome-Granate-Rita. 

St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says. 

St. Louis-based Anheuser Busch’s Lime-A-Rita brand launched Cherry-Ahh-Rita, a limited-edition fall/winter seasonal flavor.

Among the numerous beverage categories, the flavored malt beverage (FMB) segment, also known as progressive adult beverages (PABs), is resonating with consumers based on the convenience it offers, according to this year's beer market report.

The phrase “something new” that’s commonly used in a reference to a bride and what she wears on her wedding day has taken on a new meaning for the flavored malt beverage (FMB) segment.

St. Louis-based Anheuser-Busch announced that its Bud Light Lime Ritas portfolio will add a summer seasonal to its lineup: Lemon-Ade-Rita.

Anheuser-Busch’s Bud Light Lime brand expands its portfolia with Lemon-Ade-Rita 

St. Louis-based Anheuser-Busch (AB), a division of AB InBev, hosted media members at its headquarters during the fourth quarter of 2014.