Keystone Light is bringing back Patriotic Stars and Stripes Packs this summer. The patriotic packaging is available in 12-ounce cans for 15-, 24- and 30-packs as well as single serve 24-ounce cans.

Additionally, Keystone Light and the USO are bringing back the Smooth Salute program to encourage and reward fans to send messages of support to their local service members. Last year’s Smooth Salute program generated messages of gratitude to all 114 participating USO centers nationwide.

The Smooth Salute program will kick off with Military Appreciation Month in May and run through July 31. During this time, consumers can scan the QR codes on the new Keystone Light Stars and Stripes packaging, to send a message of gratitude to our service members. Fans who send a message will be entered to win the grand prize sweepstakes and Keystone Light merch*. 

“As a longtime partner of the USO, Keystone Light has always valued the hard work and sacrifice of our service members,” said Allison Miller, Keystone Light marketing manager, in a statement. “After the success of last year’s program, the brand is excited to bring back the Smooth Salute program and give fans an easy way to show up for their local service members.”

Keystone Light is offering five grand-prize flyaway trips. Winners will receive a trip for themselves and up to three guests to witness our nation’s heroes in action at a regional airshow. The experience comes complete with travel and hotel accommodations, and a full itinerary for a smooth experience on-site. Regional airshows will take place in:

•    Chicago Air & Water Show in Chicago, (Aug. 16-17)

•    Thunder Over New Hampshire Air Show in Portsmouth, N.H. (Sept. 6-7)

•    Pacific Airshow in Huntington Beach, Calif. (Oct. 4-5)

•    Wings Over Houston 40th Anniversary Airshow in Houston (Oct. 18-19) 

•    Stuart Airshow in Stuart, Fla. (Nov. 7-9)

Consumers 21-years-old and older will have a chance to win other prizes from Keystone Light. Instant winners will receive one of the following Keystone Light prizes: rolling coolers, T-shirts, camping chairs, or a Venmo deposit to go toward their next purchase of Keystone Light.

In addition to the thematic packaging, Keystone Light is extending its summer Smooth Salute program with customizable retail display tools featuring “Proud to Support the USO” messaging. Keystone Light and the USO also are rolling out a co-branded merch line, the first of its kind, inclusive of a hat, T-shirt, and a sticker for fans to purchase to proudly show their support of our service members. The merch is available for sale online at www.keystonelight.com.