Back by popular demand, Keystone Light launched The Hunt campaign, where consumers are invited to track down the rare Blaze Orange can. 

Hidden among collectible packs of Keystone Light this fall are rare and coveted Blaze Orange cans, which unlock the change to win epic outdoor merch. 

To mark a new hunting season and take the campaign to a whole new level, Keystone Light has increased the number of Blaze Orange cans available across the nation, providing consumers a 1 in 100 chance to win must-have prizes and experiences. 

Consumers who find a Blaze Orange can with a QR code can scan the can to enter for their chance to win:

•    One of five grand prizes: an epic getaway to a hunting lodge for the winner and three guests, along with a $1,500 case stipend

•    Instant-win prizes, including Realtree camo merch

Keystone Light The Hunt cases will be available in 15-, 24- or 30-pack sizes as well as 24-ounce cans. The Hunt goes through Nov. 30.