Budweiser is turning 150 and to celebrate, the beer brand is introducing a yearlong campaign that honors its rich history and American heritage. 

To kick off an exciting year of celebration, Budweiser debuts brand-new, limited-edition Heritage Can Series 12-pack designed to take fans on a visual journey through the brand’s 150-year history. And answers the call of consumers begging Budweiser to bring back vintage can designs.

Since 1876, Budweiser hasn’t just been made in America; it’s made of America. From the farmers who grow our ingredients to the teams who brew, bottle and deliver it nationwide, every Budweiser tells a story of American resilience and craftsmanship. Now, the iconic brand is honoring that legacy and shared dedication to quality with the launch of its yearlong “Made of America” campaign.

The collectible series features four unique can designs, each inspired by a defining decade: the 1950s, 1980s, 1990s, and now, 2026. 

Each is stamped with the brand’s 150th anniversary logo and the words, “Made of America - For 150 Years.”

The design answers the call of Budweiser fans who cherish vintage cans and have asked the brand to bring throwback designs back. 

Each Heritage pack includes one rotating design, encouraging consumers 21 and older to search, collect, and celebrate all four throughout 2026.

Consumers can look forward to additional “Made of America” moments throughout this exciting year of celebration, starting with Budweiser’s 150 Sweeps.

From now through April 1, consumers 21 and older can enter the Budweiser 150 Sweepstakes for a chance to win epic prizes such as an opportunity to attend Budweiser’s official 150th birthday celebration at the St. Louis Brewery and special, once-in-a-lifetime iconic merchandise and vintage collectibles.

Consumers 21 and older can enter for a chance to win by scanning a QR code featured on signs or promotional materials at stores or by visiting the website: https://us.budweiser.com/150sweeps during the sweepstakes period and following the online instructions to complete and submit an online entry.