Coinciding with its 450th anniversary, Nestlé Waters’ Acqua Panna brand underwent a global redesign to better showcase its Tuscan heritage. Designed by Cartils, the bottle labels retain their orange accent colors to ensure that the brand still is recognizable to consumers and also to connect to the Tuscan landscape, the company says. Imagery on the labels also depicts the water’s origin. The redesigned Acqua Panna bottles will be available by the end of this year in 500-ml and 1-liter glass and PET bottles in restaurants, hotels and bars.
Nestlé Waters' Acqua Panna celebrates 450 years
New label highlights Tuscan heritage
September 15, 2014