Articles Tagged with ''domestic beer''

Pabst Blue Ribbon officially brought back its famous 99 Pack, designed for when PBR drinkers show up to own the moment, and this time it is getting the full Godzilla treatment courtesy of artist ATTACK Peter. 

With beverage alcohol consumption down across all major markets, the U.S. beer market is embracing premium, flavorful and non-alcohol options to reach consumers. For domestic beer, brands, not segments, hold the future to engaging legal drinking age consumers.

Beverage Industry provides an in-depth look at the U.S. beer market and its 2025 performance.

Budweiser is turning 150 and to celebrate, the brand is introducing a yearlong campaign that honors its rich history and American heritage, including a brand-new, limited-edition Heritage Can Series 12-pack .

Pabst Blue Ribbon (PBR), in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans.

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of the category’s segments as super-premium beers, flavored malt beverages, import beers and non-alcohol segments continue to deliver positive performance.

To celebrate the 50th anniversary of “Jaws,” Narragansett Beer is bringing back the 1975 retro cans, the same design that starred in blockbuster movie.

Keystone Light is bringing back Patriotic Stars and Stripes Packs this summer. The patriotic packaging is available in 12-ounce cans for 15-, 24- and 30-packs as well as single serve 24-ounce cans.

Entering its second year, Keystone Light’s thematic packaging has been revamped in the brand’s fresh new visual identity and features a lake, dock and fishing lures.