Articles Tagged with ''domestic beer''

2021 State of the Beverage Industry

July 1, 2021

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes updated statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.

Yuengling, DraftKings announce new collaboration

Brewer exclusive sponsor of DraftKings official "Basketball Tournament Bracket Challenge"

March 11, 2021

D.G. Yuengling & Son Inc., Pottsville, Pa., announced a collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery's first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests and great prizes.

2021 Beer Report: Beer market in state of flux as consumer preferences change

Domestic beer segment sees strong performance from super-premium sectors

Jessica Jacobsen

March 7, 2021

The U.S. beer market remains in a state of flux as consumers move away from historical strongholds for more premium offerings. As a result, domestic beer sees its super-premium sector outpacing the segment.

Yuengling Raging Eagle Mango Beer

February 16, 2021

D.G. Yuengling & Son Inc. is disrupting the beer scene with the launch of Yuengling Raging Eagle Mango Beer, a pilsner beer made with natural mango flavor.

Miller Lite memorializes work holiday parties with new campaign

Beer brand teams with Alex Prager for art installation at LACMA

November 20, 2020

To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.

D.G. Yuengling, Molson Coors announce long-term brewing partnership

Alliance will expand Yuengling beers further west for first time in its history

September 15, 2020

D.G. Yuengling & Son Inc., Pottsville, Pa., and Molson Coors Beverage Co., Chicago, have launched a long-term brewing partnership, which will bring Yuengling's beer to millions more people outside of its East Coast footprint. This partnership will allow the distribution of Yuengling beers to expand further west for the first time in history.

Last Drop

Pabst Blue Ribbon launches online creative community

Beer brand’s initiative encourages artistic expression

July 11, 2020

Pabst Blue Ribbon continues its commitment to celebrating creativity, working with 1,000 creatives that encompass the diversity of Pabst Blue Ribbon’s community.

2020 State of the Beverage Industry: Recent shifts in shopping patterns lift beer market

Flavored malt beverage segment driven by hard seltzers

June 24, 2020

Although the U.S. beer market has seen performance of its segments “all mixed up” in years past, recent shopping pattern shifts due to COVID-19 have lifted the alcohol category.

Between Drinks

Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer

6 For 6-Pack invites consumers to help farmers transition to organic

March 20, 2020

During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.

Last Drop

Making winter more beer-able

March 13, 2020

To make the winter months less atrocious in cold-weather regions, Busch Beer created the Busch Snow Day campaign so, when the snow falls, so does the price of Busch.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.