Articles Tagged with ''domestic beer''

Diversification will be beer’s recipe for success.

D.G. Yuengling & Son Inc., Pottsville, Pa., announced the launch of FLIGHT by Yuengling, a new upscale light beer that is designed to elevate the drinking experience for consumers who want more from their beer, the company says. Born from six generations of brewing expertise, FLIGHT by Yuengling is a 95-calorie light beer featuring 2.6 grams of carbohydrates and a 4.2 percent alcohol by volume.

Natural Light, a brand of St. Louis-based Anheuser-Busch, is back for the third consecutive year with $1 million to help fans with college debt as part of its 10 year, $10 million commitment to the Natural Light College Debt Relief Program.

Coors Light, a brand of Chicago-based Molson Coors Brewing Co., is encouraging consumers to skip the cheesy Valentine's traditions and spend the day with a fur-ever friend. The domestic beer brand will even help pay fees for 1,000 dogs adopted between 12 p.m. CT on Feb. 4 and 11:59:59 p.m. CT on Feb. 21.

Molson Coors Brewing Co., Denver and Montreal, reported results for the 2019 third quarter and also is announcing a new revitalization plan intended to achieve consistent top-line growth by improving efficiency and unlocking resources to reinvest in the business.

Budweiser, a brand of Anheuser-Busch, launched Harvest Reserve Deep Golden Lager, a new limited-edition beer created in collaboration with farmers who have grown the barely used to brew Budweiser for generations, according to the company. 

With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry, according to Chicago-based Mintel.

St. Louis-based Anheuser-Busch launched Harvest Reserve Deep Golden Lager, a new limited-edition beer created in collaboration with farmers who have grown the barely used to brew Budweiser for generations, the company says.

Michelob ULTRA Pure Gold, a brand of St. Louis-based Anheuser-Busch, launched a new initiative called Contract for Change that supports American barley farmers who want to transition conventional fields to try organic production for the first time. The brand, alongside expert agronomists, will provide assistance to farmers as they navigate the costly and time-consuming steps required to grow certified organic crops.