Natural Light, a brand of St. Louis-based Anheuser-Busch, is back for the third consecutive year with $1 million to help fans with college debt as part of its 10 year, $10 million commitment to the Natural Light College Debt Relief Program.
For 2020, the brand has a proposal to raise awareness around the cost of college. Natty will send $100 via Cash App or check to anyone willing to rent their diploma as part of a highly classified plan they're brewing up as an extension of the college debt relief program.
With reports that the total debt has risen to an astronomical $1.6 trillion, according to a Feb. 3 Forbes article, a slew of financial ripple effects are impacting young legal-drinking-aged Americans, the brand says. Back in 2018, Natty decided to not stand idly by and let debt ruin its fans' college experience, it says. True to its mission of easing the transition to adulthood, Natty started paying down U.S. college loans and thus the Natty College debt relief program was born.
"College Debt remains one of the most pressing issues facing Americans today, so we're proud to keep supporting the Natty community by coming back with another million dollars to help ease some of the burden," said Daniel Blake, senior director of U.S. value brands at Anheuser-Busch, in a statement. "But we've also got something else exciting in store to keep the spotlight on this issue — all we need is our fans actual diplomas to make it happen."
Any college graduate 21 and older can make a quick $100 with Natty Light by offering to rent their original college diploma to the brand, with a promise to return it in the exact same condition. Participants simply fill out a diploma rental agreement on nattydiplomas.com and the brand will send a pre-paid envelope to mail back the diploma. They'll keep it safe. They'll send it back, they just won't tell you what it's for. Like anything, there's a limit, so act fast.
Entry into the Natty Light College Debt Relief Program also has a new twist in 2020. Any qualified fan 21 and older can post a video showing how they would celebrate if all their loans were paid off. Complete the submission by showing off the Natty Light logo in the video and inserting hashtags #NattyStories, #Contest and #2020 when its posted to social media.
Natty Light will be accepting #NattyStories entries through March 29.