Yuengling launches upscale light beer

FLIGHT by Yuengling supported by Raise the Bar campaign

D.G. Yuengling & Son Inc., Pottsville, Pa., announced the launch of FLIGHT by Yuengling, a new upscale light beer that is designed to elevate the drinking experience for consumers who want more from their beer, the company says. Born from six generations of brewing expertise, FLIGHT by Yuengling is a 95-calorie light beer featuring 2.6 grams of carbohydrates and a 4.2 percent alcohol by volume.

"Recognizing an opportunity in the light beer category, we have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today's consumers," said Jennifer Yuengling, vice president of operations and sixth generation family member for D.G. Yuengling & Son Inc., in a statement. "Our family brewing business was built on providing consumers with a high-quality, great tasting drinking experience for social occasions. We have spent more than a year perfecting FLIGHT by Yuengling, taking the taste of this light beer to new heights, and can't wait for our fans and light beer drinkers to try it."

The FLIGHT brand name is a unique take on light beer, with a nod to D.G. Yuengling & Son's eagle logo. The brands' modern packaging design and sleek wing logo is a contemporary take on the brewery's traditional eagle logo and is a tribute to D.G. Yuengling's original Eagle Brewery built in 1829, it says.

FLIGHT by Yuengling is the latest year-round offering from the brewer, and part of Yuengling's mission to not only brew iconic, traditional beers, but to Raise the Bar for flavor and refreshment across the beer category. Starting in March, FLIGHT by Yuengling will be available in 12-ounce bottles across Yuengling's entire 22-state footprint. Draft will be available in select markets in the second half of the year.

FLIGHT will be supported by the fully integrated Raise the Bar campaign, which is built off the brewery's foundation of hard work, passion and pride, it says. The campaign will encourage consumers to strive to be the best versions of themselves and continue to push themselves in their lives. These qualities are exemplified by Yuengling's newest brand ambassadors Rose Lavelle, American professional soccer star, and Lauren Alaina, award-winning country singer, songwriter and actress, the company says.

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