Pabst Blue Ribbon launches online creative community
Beer brand’s initiative encourages artistic expression
Creativity is Pabst Blue Ribbon’s lifeblood, and with bars closed and the arts industry already facing losses more than $3.5 billion from the pandemic, Pabst Blue Ribbon’s creative community is reeling, the company says. As a result, Pabst Blue Ribbon continues its commitment to celebrating creativity, working with 1,000 creatives that encompass the diversity of Pabst Blue Ribbon’s community. The beer brand is inviting bartenders, designers, animators, dancers, singers, directors and more to do what they do best, helping get its community back to work and those at home to get involved. Pabst Blue Ribbon’s Workshop Wednesdays takes viewers into the process of visual artists, encouraging everyone to grab a drink, pick up a brush or pencil and have a go. The workshops also will support and showcase these artists to shine a spotlight on its unique audience of creators, and show that everyone can get creative.