Hemp and cannabis infusion technology company Vertosa has teamed with Pabst Labs, the newly formed licensed cannabis company producing ready-to-drink beverages under the Pabst Blue Ribbon (PBR) name. The inaugural product is Pabst Blue Ribbon Cannabis Infused Seltzer. To infuse the Pabst Blue Ribbon Cannabis Seltzer, Vertosa worked with Pabst Labs to custom design an infusion solution to fit the PBR intended experience, including flavor, clarity, mouthfeel, stability, and compatibility, it says. PBR Cannabis Infused Seltzer is alcohol-free, preservative-free and contains just 4 grams of sugar and 25 calories in each can. Lemon Seltzer is the initial variety available, but additional flavors are in development, the company says. The non-alcohol THC beverage infused by Vertosa is now available in a select group of California dispensaries and direct to consumers online in four-packs and 24-packs for a suggested retail price of $24 and $120, respectively.
Pabst Labs, Los Angeles
Distribution: Select markets, online